Deaf Awareness Week 2013: Behind the Scene with #deaffriendly Models
Click HERE to view the slideshow.
One by one, twelve models arrived at Meryl Schenker’s SODO studio in Seattle for deafREVIEW’s (now deaffriendly.com) Deaf Awareness Week campaign. They began to address her by a name sign created by deaffriendly.com founder Melissa “echo” Greenlee: A closed 5 handshape sweeping outward from the forehead, characterizing Schenker’s wispy tresses.
This was one of the many nuances the award-winning photojournalist learned about Deaf Culture: Only a deaf person can give a hearing person a name sign.
Thus began the cultural adventure for Schenker, whom we commissioned to photograph twelve #deaffriendly tee-shirt models for our viral 7-day Deaf Awareness Week campaign: “It was an honor, and I loved learning how to say my name (and a few other words) in ASL.”
With 115K viral views, over 2,000 shares, and over 80 #deaffriendly shirts and 200 stickers sold, it’s safe to say that the world got a little more #deaffriendly. READ MORE